Pure Guinness

I put commercials up on this blog sometimes as they are obviously a big part of pop culture and often better than the TV programmes that surround them. I think that directors like Michel Gondry and Jonathan Glazer have made equally artistic work flogging something for thirty seconds as they have done making features. The annual Guinness commercial has become an event in itself, always visually creative and if the ads are good enough for the likes of Ridley Scott, Tony Kaye or Jonathan Glazer to direct there good enough for here. The new commercial, directed by Nicolai Fugslig, apparently cost £10 million to produce, that’s a lot of pints of Guinness. Next to no CGI was used, that’s probably why it cost so much, they must have needed a lot of takes.



Here’s a classic Guinness commercial from the mists of time, directed by Hugh Hudson, best known for Chariots of Fire, and sound tracked by good old Louis. Who says the Guinness doesn’t travel? I suppose anyone who has ever drank it in Ireland where it truly is one of the finest drinks known to man.


Guinness - Chain