Scorsese, Hitchcock and Cava

With that long sought after Oscar for the Departed, finally on the mantelpiece you might expect Martin Scorsese to relax, put his feet up and crack a beer but he seems to be racking up as many future projects as he can. There his Stones doc Shine a light, another music documentary on George Harrison, Shutter’s Island with Leonardo DeCaprio, a Theodore Roosevelt bio and his long planned adaptation of Shusaku Endo’s novel Silence. In the meantime he has turned his hand to shooting a commercial, something he has done in the past for American Express and Armani this time it’s for a Spanish brand of Cava, it probably brings in a handy bit of extra cash coming up to Christmas. The Spanish company Freixenet often hire American stars to feature in their Christmas commercials but this is the first time they have got a ‘star’ director to take the helm for them.

Scorsese has had a lot of fun and lovingly made an eight minute long Hitchcock homage called The Key to Reserva, right down to Saul Bass style credits, the use of Bernard Herrman’s score from North By Northwest and lovely Technicolor photography. I’ve no idea what Scorsese says when it cuts to his cameo as he is dubbed in Spanish but would love to know.



The Key to Reserva

Story from the Guardian

UPDATE

here it is, with no Spanish dub and some behind the scenes footage, it all becomes clear now!